Business Science are industry leaders in providing actionable insights from marketing analytics. For over 20 years, we have improved our clients marketing ROI by an average 39% in the first two years of working with us.
At Business Science, we sit within the UKs largest media agency, MediaCom. MediaCom are the Content + Connections agency. We believe that everything in the world of communications is connected. It is crucial that the measurement of marketing activity reflects this connected system. Business Science specialise in providing the insights and recommendations that prove the return on investment of the marketing budget. We are data scientists that are both media experts and marketing effectiveness experts - a powerful combination.
We think from a commercial perspective and understand the business agenda. We provide the numbers to ensure that the marketing function can provide accountability to Finance.
We are responsible for analysing over £1bn of advertising spend each year, equating to nearly 15% of the UK's media spend.
Our impressive client base has ensured we have vast experience across all sectors and understand the key questions associated with each.