4CAST: Performance Forecast and Media Optimisation in one click
4Cast is a bespoke desktop forecast tool which allows our clients to predict weekly performance against KPIs in addition to optimising weekly budgets.
Key Questions that 4Cast allows us to answer:
- What is the level of sales I can achieve given the current budget over the next year?
- What is the optimal allocation of spend across media channels?
- What is the minimum level of spend to hit sales target?
Key Outputs that we can deliver with 4Cast:
- Performance Forecast
- Optimal spend allocation by media
- Model results
- Historical client data