4CAST: Performance Forecast and Media Optimisation in one click

4Cast is a bespoke desktop forecast tool which allows our clients to predict weekly performance against KPIs in addition to optimising weekly budgets.

Key Questions that 4Cast allows us to answer:

  1. What is the level of sales I can achieve given the current budget over the next year?
  2. What is the optimal allocation of spend across media channels?
  3. What is the minimum level of spend to hit sales target?

Key Outputs that we can deliver with 4Cast:

  1. Performance Forecast
  2. Optimal spend allocation by media 
  3. Model results
  4. Historical client data