Using an industry leading approach combining commercially focused econometrics with direct attribution we were able to deliver insights that resulted in a 60% improvement in communications efficiency.
Using marketing mix modelling, we developed a granular approach which allowed us to identify the impact of marketing investment at a detailed level.
Boots faced significant challenges from competitors and experienced a decline in market share. We identified which customers to target and the key messages they needed to hear to prevent them from shopping with the competitors
Using econometric techniques we were able to prove that engaged Facebook fans drive significant incremental sales revenue and contribute to the growth of a brand.
Using Marketing Mix Modelling to identify the impact of marketing investment on customer retention in addition to new customer acquistion allows us to optimise the budget to drive the best possible return
In two years, we helped one of GSK's smallest oral care brands to double in size to become one of the biggest growth drivers.