Customer Segment Insight: Quantifying the drivers of my most valuable customers
Customer Segment Insight is a modelling tool to identify how to attract our clients most valuable customers
Key Questions that Customer Segment Insight enables us to answer:
- What is the impact of each marketing lever on each of my customer groups?
- What is the most effective media channel and message for each group?
- What is the best overall strategy to attract my most valuable customers?
- How can I minimise churn?
Key Outcomes that we deliver with Customer Segment Insight:
- Media hierarchy by segment
- Optimal weights and flighting by segment
- Short and Long term impacts