Customer Segment Insight: Quantifying the drivers of my most valuable customers

Customer Segment Insight is a modelling tool to identify how to attract our clients most valuable customers

Key Questions that Customer Segment Insight enables us to answer:

  1. What is the impact of each marketing lever on each of my customer groups?
  2. What is the most effective media channel and message for each group?
  3. What is the best overall strategy to attract my most valuable customers?
  4. How  can I minimise churn?

Key Outcomes that we deliver with Customer Segment Insight:

  1. Media hierarchy by segment
  2. Optimal weights and flighting by segment
  3. Short and Long term impacts