Economiser: Quantifying the impact of the marketing mix

Economiser is an econometric modelling tool that allows us to identify the key drivers of sales or other forms of response such as webvisits and quantify their impact. 

Key Questions that we can answer with our Economiser tool are:

  1. What is the impact of each marketing lever on sales?
  2. What is the ROI by media channel and by campaign
  3. How can I improve the effectiveness of my brand communications?

Key Outputs that we deliver to our clients are:

  1. Media channel and/or Campaign effectiveness
  2. Short term and Long term effects on sales 
  3. Media diminishing returns/optimal weights and flighting
  4. Cost per Acquisition hierarchy
  5. Sales contribution split by key sales drivers