Media Contact Optimiser: Quantifying the impact of media on brand metrics
Media Contact Optimiser allows us to quantify the relative strength of media channels and messages at shifting individual brand metrics. Incorporating the analysis into our econometrics work enables us to identify the optimal message and media mix to drive long term sales.
Key Questions that we can address with Media Contact Optimiser:
- How do my communications influence brand perceptions?
- What is the optimal media mix to drive brand metrics?
- Which messages are most powerful at driving brand metrics?
Key Outputs we can deliver with Media Contact Optimiser:
- Impact of campaigns/messages on Brand metrics
- Impact of individual media channels on Brand metrics
- Identification of the ideal campaign weight by media