MediaMax: Budget allocation across regions/markets and/or a portfolio

MediaMax is a bespoke budget allocation tool. It allows us to set parameters based on the performance of different brands/markets in order to identify the optimal budget allocation.

Key Questions MediaMax allows us to answer:

  1. What are the strategic considerations to help determine budget?
  2. How should I allocate my budget across brands/regions?
  3. Which brands/regions should have communications support?

Key Outputs that we deliver to our clients with MediaMax:

  1. Recommended budgets
  2. Comparison of different scenarios
  3. Breakdown of strategic factors that are driving allocation