MediaMax: Budget allocation across regions/markets and/or a portfolio
MediaMax is a bespoke budget allocation tool. It allows us to set parameters based on the performance of different brands/markets in order to identify the optimal budget allocation.
Key Questions MediaMax allows us to answer:
- What are the strategic considerations to help determine budget?
- How should I allocate my budget across brands/regions?
- Which brands/regions should have communications support?
Key Outputs that we deliver to our clients with MediaMax:
- Recommended budgets
- Comparison of different scenarios
- Breakdown of strategic factors that are driving allocation