MOT: Media Optimisation Tool: Optimising the Communications Plan

Our MOT allows us to take all our learnings from Economiser and the Brand Health modelling and optimise budgets to achieve KPI targets. This could be a long term goal of driving brand preference, or sales over a 5 year period or a shorter term target such as driving maximum sales in the next 3 months from a defined budget.

Key Questions that we can answer with the MOT:

  1. How much do I need to spend to hit my targets?
  2. How much can I profitably spend?
  3. Where should I spend my next additional £?
  4. What is the optimal allocation of spend across all media?

Key Outputs that we can deliver from the MOT:

  1. Multiple forecast scenarios based on budget optimisations
  2. Guidelines for the annual planning process