MOT: Media Optimisation Tool: Optimising the Communications Plan
Our MOT allows us to take all our learnings from Economiser and the Brand Health modelling and optimise budgets to achieve KPI targets. This could be a long term goal of driving brand preference, or sales over a 5 year period or a shorter term target such as driving maximum sales in the next 3 months from a defined budget.
Key Questions that we can answer with the MOT:
- How much do I need to spend to hit my targets?
- How much can I profitably spend?
- Where should I spend my next additional £?
- What is the optimal allocation of spend across all media?
Key Outputs that we can deliver from the MOT:
- Multiple forecast scenarios based on budget optimisations
- Guidelines for the annual planning process