Marketing Week have summarised Camelot UK Lotteries CEO, Andy Duncan's views on the changes Marketers need to make to earn a seat in the Boardroom. Speaking at Thinkbox's Big Think event, Duncan believes that Marketers need to make 2 key changes. Firstly, change its image by dropping the jargon, in order to be taken seriously. Secondly, upgrade their skill set to have a better understanding of the rest of the business.
At Business Science, we believe this is best achieved by arming Marketers with the insights required to prove that the Marketing budget is an investment and not a cost.