Understanding the connected consumer

According to Marketing Week, Brands will become a genuine part of the conversation when they are responding to the digitalisation of peoples social lives and offering personalised products and services. The key to analytics will be the ability to measure these initiatives and identify the full ROI.

http://www.marketingweek.com/2015/03/13/smart-savvy-and-synced-the-constantly-connected-customer/?nocache=true&adfesuccess=1