What to look out for in 2016

Marketing Week compile their list of the trends that they believe will impact your business in 2016: 

  1. Message Commerce - there will be a move by brands to communicate with their customers through messaging services rather than email

  2. Mobile Only Brands - following the path steered by Uber, Snapchat, WhatsApp and soon to be launched Atom Bank

  3. Delivery Wars - retailers will compete more on delivery services such as Amazons one hour service and Argos Same Day Delivery

  4. Marketers win over the C-Suite - marketing will not only join the C-Suite but Marketers will take more CEO roles

  5. The Big Data lockdown - consumers will be more protective of their personal data, reducing the ability of brands to use it as a business asset

  6. Programmatic in traditional media - progressions in outdoor media technology will likely see a large proportion of OOH brought programmatically