P-Cubed: Quantifying the impact of pricing and promotions

P-Cubed is our bespoke modelling tool that allows us to identify the optimal pricing and promotional strategy to maximise sales and efficiency

Key Questions that P-Cubed allows us to answer:

  1. What is the impact of each pricing and promotional lever?
  2. What is the ROI by mechanism?
  3. How can I improve the effectiveness of my pricing strategy?
  4. What is the optimal budget split between trade and communications?

Key Outputs that we deliver with P-Cubed:

  1. Price elasticities and optimal pricing
  2. Hierarchy of promotional mechanism effectiveness
  3. Promotional diminishing returns
  4. Optimal promotional flighting
  5. Sales contribution split by promotional drivers