P-Cubed: Quantifying the impact of pricing and promotions
P-Cubed is our bespoke modelling tool that allows us to identify the optimal pricing and promotional strategy to maximise sales and efficiency
Key Questions that P-Cubed allows us to answer:
- What is the impact of each pricing and promotional lever?
- What is the ROI by mechanism?
- How can I improve the effectiveness of my pricing strategy?
- What is the optimal budget split between trade and communications?
Key Outputs that we deliver with P-Cubed:
- Price elasticities and optimal pricing
- Hierarchy of promotional mechanism effectiveness
- Promotional diminishing returns
- Optimal promotional flighting
- Sales contribution split by promotional drivers