Proposition Optimiser: Optmising your Products Proposition
Proposition Optimiser is a tool that allows us to define your products key attributes in the eyes of the consumer. Using conjoint techniques and a survey based approach we ask respondents to select the most attractive offer based on brands and key attributes. Once we have a robust set of results we are able to define which attributes are the most attractive which can then inform your product planning and media messaging. In addition, we integrate the findings into our econometrics work enabling us to optimise to drive the maximum response.
Key Questions we can answer with Proposition Optimiser: